Arena |

Be In the Arena

“It is not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.

The credit belongs to the man in the arena, whose face is marred by dust and sweat and blood, who strives valiantly…who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who have never known neither victory nor defeat.”

President Theodore Roosevelt

I simply love that quote.  I know that it embodies the drive, grit, and commitment to excellence that we all strive for day in and day out.

Anything less is just busy work.

But getting into the arena is hard.  It is scary, and it is not for the mildly committed.  Regardless of your business, ‘getting in the arena’ is the act of getting fully committed to being the best in the world in your field, and being honest enough with yourself to know it and act upon it.

Sadly, today many people allow themselves to be wrapped up in limitations, physical or mental, in such a way that they end up on the sideline of life, blaming others for what they are not allowed to do.

I do not want that.  Nor do I want that for you.

I believe it is better to try and fail than to not try at all.  Because when you try and fail, the lesson in the failure is a giant step up toward your success.

I have experienced brutal failure, as well as incredible success.  I can assure you that the most powerful and most useful lessons have come from the difficult road along the way.  But the good news is that your success in the arena, once you fully commit, is almost always right there in plain sight.

The real core of the battle is in placing yourself in the arena in the first place.  Everyone else is just going through the motions of success rather than building it for real.

So what about you?  Are you in the arena?

If you are not sure where to begin or you would like to know how to get started, I invite you to a brief call about how to get where you want to go.

This is not a sales call, masking as a strategy session.  I truly want to invest in you as a true sales professional.  Should you decide you want more, I will share with you how you can do that.  Let’s talk about it.

Schedule time for your 1:1 consultation today.

Elevation180 is forming new producer workshops beginning spring 2016.  To find out how to join in, call 866.999.3610 or go to today.


The Elevation180 program is a premier sales coaching program with proven results. Born out of a 30-year career as a top producer in the commercial insurance industry, Jerry Lujan has developed a series of leading-edge sales tools that allow you to double, or even triple, your business while working far less. If you are tired and out of ideas to get the results you want, reach out to Jerry at Every producer in the program had their best year ever in 2014 and 2015—including producers with less than 3 years in, as well as 20+ year veterans. Let’s find what works for your book of business.

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